There is nothing as comforting or appetising as freshly baked bread, with the scent being voted one of the UK’s favourites.
Crafted using only the highest quality ingredients, these new luxury breads have been created using a slow dough method (typically know as sour dough) to create rich, intense flavours. During this process, the ingredients can ferment for up to 16 hours and although this may take a little longer, the wholesome, greater flavours are worth the wait...
Our Luxury collection of breads have been carefully selected, working closely with our suppliers using the best ingredients and baking methods around - creating wholesome and memorable flavours which we all love.
Neil Nugent -
Iceland Head Chef
*Blind taste test of 58 people conducted by Cambridge Market Research Ltd on 21.06.2017 using Iceland 6 Luxury Sourdough Crumpets, £1.00 (16.7p per unit) and M&S 6 Ultimate Five Grain Crumpets, £1.00 (16.7p per unit). 79% of those surveyed thought the overall quality of Iceland's crumpets was excellent or good, with 62% rating the M&S crumpets as excellent or good.