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Privacy Policy & Cookie Policy

We know that by shopping with Iceland you have placed your trust in us to deliver to you the best products for great value. We also understand that you want the personal information you give us to be kept private, as well as secure. Iceland takes your privacy seriously, we are committed to protecting and respecting your privacy. This Policy details the purposes for which and the way in which we may collect and use personal information that we may obtain about you.

By accessing, browsing, shopping or otherwise using our iceland.co.uk or groceries.iceland.co.uk websites (“Website”) and/or registering for an Iceland Bonus Card you confirm that you have read, understood and agree to this Privacy Policy. If you do not agree with any part of this Privacy Policy, you must not use the Website and/or register for a Bonus Card.

The Website (other than affiliate websites, see below for further information) is owned and operated by Iceland Foods Limited (Company Number 1107406) whose registered office is at Second Avenue, Deeside Industrial Park, Deeside, Flintshire, CH5 2NW, VAT no. 849754470 (referred to as “Iceland”, “our”, “us”, or “we”) in this Policy.

Information we collect

The information we collect from customers helps us to continually improve the service we offer. When you shop with Iceland, and/or apply for a Bonus Card or use any service offered by Iceland we may collect the following personal information about you:

  1. Your name, date of birth, telephone number, email address, delivery address, your Bonus Card number (if applicable) and if you make a purchase via our Website your credit or debit card details to verify your card, make a payment to us and to reduce the risk of fraud. This information will allow us to administer your shop. We keep a record of this information as this is needed for us to recognise you as an Iceland customer and allows us to deliver the orders you request. If you have requested your payment details to be saved we will store this information so you do not have to enter it every time you shop with us;
  2. We keep a record of the purchases you make from the Website, so we can create a list of your favourite items so your shopping experience is quicker and easier every time you shop;
  3. If you send any emails to us we will keep a record of your emails. This means we can keep track of any issues or concerns you may have experienced whilst shopping with us. This helps us to continually improve the Website;
  4. If you call our online support team we may record the call for monitoring and quality control purposes;
  5. 5. We also collect information when you:
    • submit ratings and reviews;
    • use Iceland applications on Facebook;
    • use the Iceland online help portal (http://help.iceland.co.uk)
    • enter competitions, prize draws or promotions which we are promoting;
    • sign up to become an Iceland Bonus Card holder.
  6. We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them;
  7. Information we collect using cookies stored on your device. Please see the section on cookies for more information and how to manage them;
  8. Your IP address;
  9. Details of your visits to the Website including, but not limited to, traffic data, location data and other communication data and the resources, advertisements and linked sites that you access; and
  10. Information provided to us by other companies who have obtained your permission to share information about you.

We may also collect some or all of this personal information from third parties who have your consent to pass your details to us.

How we use the information we collect

All the information we collect from you is used by us (or a third party processor acting on our behalf), to operate and improve the service on the Website. We are committed to only use your personal information for:

  1. Processing your orders and taking payment;
  2. Monitoring and improving the Website;
  3. Planning and managing the activities of the Website, including analysing your shopping habits and preferences to develop and improve our products and services;
  4. To contact you if there is a query regarding your order;
  5. Allowing selected third parties to carry out technical, logistical or other functions on our behalf;
  6. In the event that you purchase goods from Iceland, you may be sent an email requesting whether you would like to review your product;
  7. Providing you with information about the products we offer;
  8. Providing you with periodic communications (this may be by post, telephone, SMS, email or included in your order delivery) about features, products, services, events, promotions and special offers. On signing up for each service from Iceland and as part of each communication, you will be given the information on how to opt-out of receiving future communications. Marketing communications from Iceland may include advertising for or offers from third parties. You can change the format of these communications by managing your online marketing preferences;
  9. To verify your identity;
  10. In certain circumstances in order to process your order and to verify your identity, we may call your provided telephone number you have provided to perform security checks and to request that you verify certain information;
  11. To administer any prize draws or competitions you may enter, including the monthly Bonus Card prize draw;
  12. Preventing and detecting fraud or abuses of the Website; and
  13. Allowing us to comply with any requirements imposed by law, competent regulatory body, or court order.

In addition we may collect anonymised details about you for marketing or reporting purposes but no single individual will be identifiable from the anonymised details that we collect for these purposes. We may also carry out market research through our surveys and other feedback forums.

Customer Ratings and Reviews

By submitting any content to the Website you confirm that:

  1. you are registered for online shopping
  2. you are the sole author and owner of the content;
  3. all content that you submit is accurate, polite and in plain English;
  4. you are at least 18 years old;
  5. use of the content you supply does not violate these terms and will not cause injury to any person or entity; and
  6. you are not a supplier of Iceland and/or the review is not designed to falsify any aspect of the product in any way.

You agree that you will not submit any content:

  1. that is known by you to be false, inaccurate or misleading;
  2. that includes profanity, blasphemy, racism, discriminatory comments or content that might be considered harassment, abuse or threats against the personal safety or property of others;
  3. that contains comments about other reviewers;
  4. that contains spam or advertising;
  5. that contains third party brand names or trade marks;
  6. that contains personal information about anyone, including yourself, such as phone numbers, personal address details or Bonus Card or credit/debit card numbers;
  7. that contains any computer viruses, worms or other potentially damaging computer programs or files;
  8. that includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
  9. that violates any law or regulation (including but not limited to those governing consumer protection, unfair competition, anti-discrimination or false advertising); or
  10. that infringes any third party’s copyright, patent, trade mark, trade secret or other proprietary rights or rights of publicity or privacy.

We reserve the right to:

  • not publish the submission or remove it;
  • take appropriate removal action which relates to products that are seasonal; or
  • take appropriate action if needed necessary to change, condense or delete any content on the Website that we deem, in our sole discretion, to violate these terms.

Ratings and written comments that are approved by us are generally posted within two to four business days. However, we reserve the right to remove or to refuse to post any submission for any reason. You acknowledge that you, not us are responsible for the contents of your submission.

For any content that you submit, you grant us an assignment of all intellectual property rights, which includes a licence to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you.


None of the content that you submit shall be subject to any obligation of confidence on the part of Iceland, its agents, subsidiaries, affiliates, partners or third party service providers and we have the right to disclose your identity to any third party who is claiming that any review posted by you is inaccurate, misleading or fraudulent

Iceland has the right to disclose your identity if we are required to do so by order of a court or a competent regulatory body.

Removal of a Review

If you no longer wish for your rating and review to be submitted in accordance with these terms please contact us. In addition, if you notice a review that you believe breaches these terms then please contact us via the online help system, http://help.iceland.co.uk or via the helpline 0800 328 0800.

Transferring data internationally

We may transfer personal data we have collected from you to third party data processors located in countries outside of the European Economic Area ('EEA'). We will comply with the Data Protection Act 1998 in respect of any such transfers. Please be aware that such countries which are outside of EEA may not have the same level of data protection as the United Kingdom, however our collection, storage and use of your personal data will continue to be governed by this Privacy Policy. By using and/or shopping on the Website you consent to the transfer of your personal data to third party data processors located in countries outside of the European Economic Area.

Affiliate Websites

We may partner with various trusted third party companies to provide goods and services to you. These goods and services can be accessed through links on our Website to the third party company's microsite. A microsite is a website which is owned and operated by a third party company but may be Iceland branded or is co-branded with the relevant affiliate. Please note that although some of these microsites may contain iceland.co.uk in their address, these microsites are not owned or operated by Iceland and are governed by their own terms and conditions and privacy policies. Please refer to the privacy policy on the relevant microsite for details of how your personal information may be used. If you have any queries or concerns regarding the microsites, please contact the relevant third party as detailed in their privacy policy.


All emails you receive from Iceland will come from an email address ending in Iceland.co.uk. If you receive any emails claiming to be from Iceland which do not end in Iceland.co.uk or Icelandmail.co.uk these may be fraudulent and should be forwarded to Iceland at http://help.iceland.co.uk.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by contacting us at http://help.iceland.co.uk, writing to us at Bonus Card opt out at the address set out below or calling the helpline detailed below.

Access to information

You have the right to access information held about you. Your right of access can be exercised in accordance with the Data Protection Act 1998. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Updating your information

You must make sure that any information you provide to us is correct and complete. You can ask us to correct or update your personal information at any time by writing to us at the address set out below or by calling the helpline set out below.


If you register to use secured parts of the Website, you may be asked to create a password. You must keep this password confidential, must not disclose it or share it with anyone and will be responsible for all activities that occur under your password. If you know or suspect that someone else knows your password you should notify us immediately at the address below or by calling our helpline. If we think that there has been or is likely to be a breach of security or misuse of the Website, we may ask you to change your password or suspend your account until we have verified your identity and/or until your account has been secured.

Changes to our privacy policy

Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.


Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to Legal Department at Iceland Foods Limited, Second Avenue, Deeside Industrial Park, Deeside, Flintshire, CH5 2NW. For all Bonus Card or Website queries, including marketing opt outs, should be addressed to Customer Care Department, Iceland Foods Limited, Deeside Industrial Park, Deeside, Flintshire, CH5 2NW or call our Bonus Card helpline on 0800 328 0800 Mon-Fri 8am-7pm, Sat 8am-6pm and Sun 10am-4pm (opening hours subject to change). Calls may be recorded.


Our Website uses cookies to distinguish you from other users of our Website. This means that we have your agreement to store information about the products you have viewed or purchased so that we are able to make the adverts you see more relevant to you. Our Website uses “cookies” to provide certain functionality on the Website.

What are cookies and how are they used?

A “Cookie” is a very small text file placed on your computer, tablet or mobile phone by lots of the websites that you visit. Cookies allow us to help you get the best out of your visit to our Website without Cookies it would be difficult to fill up your shopping trolley or remember your shopping list. Whilst it is possible to set your browser to reject cookies, they don’t harm your computer and not allowing cookies onto your computer will affect your ability to use and shop our Website.

What types of cookies are there and how does Iceland use them?

Essential Cookies

Some cookies are essential for the operation of our Website. Essential cookies are needed to allow you to move around the Website and use its features, such as accessing secure areas of the Website. Without these cookies, services you have asked for, like shopping baskets or shopping lists cannot be provided.

Performance Cookies

These cookies collect information about how visitors use our Website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that could identify you. All information is aggregated and therefore anonymous. It is only used to improve how our Website works.

Functionality Cookies

These cookies allow our Website to remember choices you have made (such as your user name) and provide enhanced, more personal features. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Targeted Advertising Cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and measure the effectiveness of an advertising campaign. They are usually placed by advertising networks, but only with Iceland’s permission. These cookies remember that you have visited a website and this information is shared with other organisations such as advertisers.

Iceland Cookies

Below is a list of all the cookies that may be sent to you by the Website and what each cookie is used for. You can set your browser to reject cookies (please see the ‘Managing Cookies’ section below for more information) but if you do this, Iceland will be unable to provide you with certain features of this Website.

Essential Cookies
Function Purpose Name of Cookies(s)
Session persistence Keeps the information gathered during a browsing session JSESSIONID
Session Keeps the users session persistent on a single node within the cluster A WSELB
Secure Session Maintains the authentication of the session AcceleratorSecureGUID
Session Stores the delivery date being viewed by the user StoreAndDate
Performance Cookies
Function Purpose Name of Cookies(s)
Analytics Collects information about how visitors use our website. The information is collected is an anonymous and includes information about the number of visitors to the site, where visitors have come to the site from and the pages they visited __utma, __utmb , __utmc , __utmz,
Promotions Used occasionally to promote products to the top of the product listings page _elevaate_session_id
Iceland Segments Used to identify which segment you belong to should a user test be running ice_segmentID
Functionality Cookies
Function Purpose Name of Cookies(s)
Cookie notification Used to identify new visitors & notify of use of cookies euCookieWarn

By default, cookies should be enabled on your computer or device. If not, your experience on the Website will be limited to browsing, viewing and searching for products. You will not be able to purchase products or use other helpful tools.

However if you would like to restrict, block or delete cookies from the Website or any other website, you can use your internet browser to do this. The links below take you to the ‘help’ sections for each of the major browsers so that you can find out more about how to change your cookies.

Internet Explorer - http://support.microsoft.com/kb/196955

Firefox - http://support.mozilla.org/en-US/kb/Cookies

Google Chrome - http://support.google.com/chrome/bin/answer.py?hl=en&answer=95647

Opera - http://www.opera.com/browser/tutorials/security/privacy/

Safari - http://docs.info.apple.com/article.html?path=Safari/5.0/en/9277.html

Safari iOS - http://support.apple.com/kb/HT1677

Android - http://support.google.com/mobile/bin/answer.py?hl=en&answer=169022

Blackberry - http://docs.blackberry.com/en/smartphone_users/deliverables/32004/Turn_off_cookies_in_the_browser_60_1072866_11.jsp

Windows Phone - http://www.microsoft.com/windowsphone/en-us/howto/wp7/web/changing-privacy-and-other-browser-settings.aspx

Updated July 2015


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Iceland Foods Ltd

  • Second Avenue
  • Deeside Industrial Park
  • Deeside, Flintshire
  • United Kingdom
  • CH5 2NW

Iceland Social

© Copyright 2018 Iceland Foods Ltd

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